The Suede Guly Project 

When Puma wanted to launch their Suede collection in India, the brand wanted to take the narrative of celebrating the underground art scene of India. The entire project was a journey of identifying, curating and creating content from real sources across the country. 

The project went on for close to 3 months. The processes involved getting the artists, rappers and dancers together and creating a robust influencer plan. Also, one of the greatest finds of this entire project was the director Sasha Rainbow who gave it a very distinct and tasteful look. 

Music director - Sneha Khanwalkar